Pulling SEC filings + quote and writing the call…
Pulling SEC filings + quote and writing the call…

HARLEY-DAVIDSON, INC.
Next earnings Jul 28, 2026 · consensus $0.63 EPS, $1.17B rev
Last earnings +8.2% on 2026-05-05
Undemanding valuation (P/E 9.2); but revenue fell -13.1% YoY.
Sources: SEC EDGAR (CIK 0000793952, latest 10-Q filed 2026-05-06) · EODHD · as of 6/22/2026, 12:10:29 PM.
Research and education only — not financial advice. Calls are generated from SEC filings and a delayed/third-party price feed, may be wrong or out of date, and are not a recommendation to buy or sell any security. Do your own research.
Weak on both the fundamentals and the price — little to like at the current level.
HARLEY-DAVIDSON, INC. shows $3.60B in FY2025 revenue (-13.1% YoY), a 9.4% net margin, and 10.8% ROE.
The risks, catalysts, 12-month price target and the cited SEC figures behind this rating — with Pro.
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| Line item | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Revenue | $4.54B | $4.93B | $4.88B | $4.15B | $3.60B |
| Gross profit | — | — | — | — | — |
| Operating income | $823M | $909M | $779M | $417M | $387M |
| Net income | $650M | $741M | $707M | $455M | $339M |
| Diluted EPS | $4.19 | $4.96 | $4.87 | $3.44 | $2.78 |
| Net margin | 14.3% | 15.0% | 14.5% | 11.0% | 9.4% |
Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.
Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.
1483 tracked peers · median
3 buys · 1 sell · 1 member · last 180d
Self-reported periodic transaction reports (STOCK Act). Amounts are disclosed ranges; a trade may be a spouse's. Disclosures lag the trade by up to ~45 days. Source: House Clerk + Senate eFD.
Source: EODHD. Yield = trailing-12-month dividends ÷ price.
Recent news tone vs the market's typical (which skews positive). A soft signal, not a recommendation.
Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.
Last 90 days: 0 open-market buys · 1 sale
| 2026-06-01 | Root Jonathan R CFO and CCO | Sell | 1.55K @ $23.87 | $37.1K |
| 2026-05-21 | Reintjes Matthew J Director | Award | 2.48K | |
| 2026-05-21 | NOVA DANIEL J Director | Award | 4.74K |